The Cheesecake Addiction
The Cheesecake Addiction, a new Manchester-based bakery, approached me with no existing branding — just a name and a passion for indulgent, handmade cheesecakes. They needed a playful, vibrant identity that would stand out and translate seamlessly across packaging and customer touchpoint. I created a bold custom logotype with a handcrafted feel, paired with a bright orange palette to reflect the brand's energy and warmth. Custom mockups were made to help the client visualise the branding in real life situations.
Logo Design
The Process
The Cheesecake Addiction is a start-up brand that required a distinctive logo developed from the ground up. With no existing visual identity, the project provided a clean slate to explore the essence of the brand and capture what makes both cheesecake – and a logo – irresistible. Me and the client delved deep into the characteristics of the brand, to ensure the branding perfectly captured the values of The Cheesecake Addiction.
The final design features a warm orange palette and hand-drawn styling, evoking trust, authenticity, and a human touch in an increasing digitally refined world. Authentic illustrative elements make the mark memorable and unique, while bold rectangular sub-logos with knockout typography provides a strong versatile branding system. This project offered an exciting opportunity for creative exploration, resulting in a logo as inviting as the product itself.
