Swanning Around is light-hearted, tongue-in-cheek website that I created for my local community. In my Sheffield neighbourhood, a flock of swans has become something of a local obsession – featured daily on the community Facebook page, whether they're gracefully gliding across the pond or simply sitting on the grass. Inspired by this fascination, I developed a brand identity and website dedicated to the gentle art of swan-watching.

The platform allows users to share 'Swan updates' in one place, accompanied by short captions. Its design is intentionally simple, intuitive, and easy to navigate, with the ambition to one day extend it into a fully fledged app. The branding embraces a friendly and approachable aesthetic, combining soft blue tones with a bold orange accent. A subtle regal theme runs throughout, with hand-drawn frames and decorative details the celebrate the devotion and affection the community has for its swans.