Olivia of the Valley

@oliviaofthevalley

Olivia of the Valley is a florist brand identity designed for my partner, built around softness, storytelling, and quiet confidence. The project focused on creating a brand that feels like a place rather than a product, using rounded, calming typography, a floral submark, and a subtle smiley mark formed from the 'O' and 'V' to reinforce warmth and intimacy. Every element was carefully considered to feel personal and natural to the founder, extending into a website designed as a nostalgic, portfolio-like showcase rather than a conventional ecommerce experience. Rooted in strong narrative and core values, the brand invites people in through moments rather than campaigns, laying a thoughtful foundation for future growth.

Brand Identity

A light green wooden shop front, embedded in a limestone wall. The shop front has large glass windows, with Oliva of the Valley logo printed large in the middle. There are colourful products stacked on the windowsill.
This poster reads "A love letter in flowers" with a small love heart underneath it, in front of a background of flowers and greenery. There is an Olivia of the Valley logo in the bottom left corner, and the smiley face logo in the bottom right corner.
Olivia of the Valley brand board, showing the main logo, secondary logo, and submarks. As well as colours and hex codes, typography, and associated brand imagery.
A moss green sticker with Olivia of the Valley branding printed on, stuck over the top of two layers of wrapping paper. One layer is dark green, and the other has a pink and red checkered design, which the brand's pattern.
Several poster designs, promoting an event ran by Olivia of the Valley. There are 4 posters, one in each corner. These are all the same design, but different colour variants in order to show how the different colours work together in different ratios.
Green paper bag with pink Olivia of the Valley logo and a pink handle. The bag contains a bouquet of flowers, neatly arranged in-front of a pastel coloured tile wall.
Olivia of the Valley's website landing page, the hero image is a nostalgic image taken on film, of a dog next to a bouquet of flowers. The header of the website uses a grainy glass effect, and there is white text over the top of the hero image, This reads "shop all" which is underlined, and "a love letter in flowers" which sits at the bottom of the page. There is a little red arrow icon below this, prompting the user to scroll further down the website.

The Process

From the beginning, this project was about more than creating a logo, it was about building a brand with emotional depth, and a strong sense of self. One that feels like a place rather than a product. The identity is led by softness and quiet confidence. Rounded, calming typography forms the foundation, designed to feel approachable and intimate. This is paired with a floral submarket that locks up naturally with the word mark, reinforcing the brand's connection to nature and craft.

One of the smallest bust most important details is the smiley face submarket formed from the 'O' and 'V' of the brand name. A simple, almost cheeky piece of imagery – but one that plays a key role in this brand system. It introduces warmth and familiarity, subtly reinforcing the intimacy and personality of the brand without being literal or loud.

Designing this for my partner meant every decision felt deeply considered and personal. The goal was to create something that felt so natural to her that it almost appears self-made. A brand shaped by her relationship with flowers, her sensitivity to detail, and her way of working. Beyond the identity itself, the wider brand world was built around moments rather than campaigns. The imagery and marketing are intended to feel lived-in and observational, inviting the audience to feel part of the brand rather than marketed to. Olivia of the Valley doesn't beg for attention – it quietly invites people in.

The website follows the same thinking. Instead of defaulting to a generic ecommerce experience, it''s designed to feel more like a personal portfolio or showcase; nostalgic calm, and human. Ecommerce may come later, but the priority now is building connection, trust, and traction in a way that feels right for where the brand is today.

To me, Olivia of the Valley feels like a quiet cult classic. Understated, intentional, and supported by a small but loyal following.

This project also reinforced something I strongly believe in: you can design the most beautiful logo in the world, but without a clear story and core values behind it, it means very little. Strong branding comes from meaning first – visuals simply give that meaning a voice.

I can't wait to see how Olivia of the Valley evolves through future ventures.